VISION A resilient Busselton – Dunsborough community with enhanced social and emotional wellbeing. MISSION / PURPOSE To reduce suicidal behaviour and deaths by suicide in Busselton, Dunsborough and the local environs by improving the mental health of people prone to, or experiencing, depression and/or anxiety. GOALS / OBJECTIVES To work as a community based organisation in: • improving mental health literacy, • reducing stigma, • improving knowledge of services and referral pathways, • identifying service gaps and the duplication of services • reducing barriers to care • training and skill - building in the community. To work with and through four main groups of people: - i GPs and mental health service providers BDAAD will connect with general practitioners and mental health professionals in offering advanced training and provide suggestions about ways that could improve the quality of service delivery in the local communities, e.g., through ways of obtaining greater degrees of collaboration among those providing mental health services and ways of promoting easier access for people to available services. ii Mental Health Service Users /high risk groups and relatives BDAAD will encourage the direction of resources to mental health service users, high risk groups and relatives including those with gender identity issues, those affected by depression and those who had previously made suicide attempts, e.g., encouraging meaningful structured daily activities, facilitating access to services and to self - help groups. iii Community stakeholders (e.g. pharmacists, police, teachers, sports coaches, etc) BDAAD will provide training for key individuals, or community facilitators, particularly who are in contact with high-risk groups and vulnerable populations and promote the creation of greater collaboration among stakeholders including public and NGO mental health service. iv General public BDAAD will target the general public using such means as meetings, social media, local radio and television to provide information that promotes destigmatisation of mental health concerns including depression and challenge commonly held misconceptions about mental health issues, to reduce barriers to care and to help build resilience and promote ways of enhancing the person’s social and emotional well-being.